Having a static website for businesses were a necessity of the past, having a website optimized based on user’s requirements is a necessity of today. Impeccable design and seamless navigation on your website is the real key to a website’s success. Design and navigation that entices visitors is based on intelligently laid out content, intuitive movement between selections and eye catching visuals is paramount for an impactful website.

If we look around, there are plenty of aspects that come together to form quality web design and website navigation; which are both the integral parts of any website. Website navigation is a whole term given to internal linking of any kind between website pages and a process through which a visitor has access to the available content. To run your web presence adequately and to earn customer trust, it is highly important that your focus should be on the two things mentioned above; website design, and website navigation. If the navigation is not designed properly, it will create hindrance in a visitor’s experience on your website. Customers won’t be able to find information, will leave without any business leaving a bad impression in the customer’s mind for future business.


The menu is the main area that allows your customers to go through your website easily, if developed with care according to the intellect of a professional web designer. It is usually displayed at the top of your website or in the left most corner. Moreover you should not confine yourself on single navigation to be efficient. There are ample key navigations, another being the footer menu. Furthermore, use of image highlights is an essential focal area for all websites to become more attractive and catchy appearance-wise. The carefully-developed designs of a website and the properly prepared navigation is a demand for your web presence.

The internet is just so accessible these days that most businesses, companies or individuals have their own websites with a variety of designs. These web designs are usually creative and very clean, delivering their message to their audience easily. In fact, some designs even cater to the needs of those who use electronics with different hardware display configurations to access the internet like the tablet or a wider screen. However, most website designs don’t use responsive designs. Here are a few reasons why using responsive designs is important despite the extra amount of work needed.

Increase in the amount of hits a website gets

adobe flex Due to the rise in the number of owners of electronic devices that can access the internet that does not include the computer, it is highly expected for these owners to have a moment sooner or later where they need to access a certain website when they do not have access to a computer or a laptop. If the website has a responsive design that allows these owners to browse through the site easily, these owners will tend to visit these websites more frequently. Through this aspect, the website would ensure that people will think to visit the sites whenever and wherever they are. They might even show their friends the websites in the middle of a conversation.

Competitive Advantage

In the modern digital world where competition is hot in the arena of attracting the attention of readers and customers through websites, a website design that looks more professional will garner more attention. However, there is no guarantee that first-time readers and customers will access the site on the computer. Thus, a responsive design is needed to ensure that newcomers are not repulsed by the cumbersome web design. In fact, one of the factors of how a website looks professional at first glance is through a clean and easy-to-browse design. Flash Builder

While the website’s content and the way in which it is presented to be as complete and unique as possible, all of those efforts will go to waste if the readers cannot even bear to read even a few sentences from the website due to a headache or lack of motivation caused by a web design that only looks good on a computer’s screen. After all, there is a reason why the apps for iPads and iPhones are separated.

Contact CGmentor to discover how we can help you enhance your current end user/customer experience. Click on Request a Quote (tab on right side of the page) for a free consultation. Or, send an email to sales@cgmentor.com or call 1-800-891-1936.