The revolution in technology is taking place at almost every moment. Even a slight ripple in the industry can trigger an unexpected eruption of innovations, directly contributing to vast technological improvements. The excellence in 3D technology is no doubt a major milestone in this journey of being technologically advanced.

Right from movies to advertisements, 3D technology is being widely used to offer an enhanced commercial experience to viewers. Apart from the media sector, 3D technology is proving immensely beneficial for the medical, marketing and architecture industry.

The modern 3D architectural rendering services offer a complete three dimensional view of any home or building. As this technology endorses properties more effectively, many architects and property developers are taking advantage of this technology for marketing purposes.


In previous days, 2D technology was used to create the miniature and display designs on a plain surface. However, this technology had its own limitations; for example, it may be missing a side or two at the time of rendering. Hence, the aim of 100 percent realistic experience was still a dream for architects and designers. With the introduction of 3D technology, it is now possible to tackle this challenge and make a presentation more ‘lively’.

3D rendering is a useful technology that overcomes the pitfalls of 2D and enables the creation of a real life experience through complex graphics and imagery. While using 2D technology, the designer needs to hold much of the information in his or her mind. There is a great possibility of human errors, such as incorrect quantities and/or member collisions, occurring. However, with the help of 3D architectural rendering, a designer can improve the overall design quality, reduce human errors, maintain accuracy and play with the imagination.

3D rendering can be used for designing any construction project, whether they include houses, buildings, townships, offices, hospitals, flyovers, or even complex structures such as water slides and amusement parks.

Let’s have a look at the top 5 benefits of using 3D architectural rendering.

1. Easy understanding:

Architectural projects are quite complicated and hard to understand. If you want to explain a complicated design to a person who is not from the architecture field, you will have to exert a lot of effort. Forcing comprehension of a construction design with 2D models is a time consuming affair. You need to wait for a prototype to make a person clearly understand the project. However, with 3D architectural rendering and 3D modeling services by CGMentor, even a layman can get a perfect and complete understanding of the project without any confusion or doubts. The pictorial views of a project, created by using 3D rendering, can be understood by any person. Due to this, the quality of presentation and communication improves considerably.

2. Accurate designs:

2D rendering service heavily relies on the designer’s capability to hold the information in the mind. This leaves a scope for human errors and the chances of inaccuracy increases incredibly. On the other hand, with 3D modeling services and 3D rendering, a designer can imagine the whole structure and avoid human errors significantly. Since a designer has the talent and ability to bring to life the spitting image of a design originating from a person’s mind, there is no room for trial and error. 3D rendering services is a fast, precise and considerably error free medium to draw the designs accurately. It reduces the need of rework, and hence, the wastage time and resources can be avoided.

3. Greater impact on clients:

3D presentations of architectural ideas are quite self-explanatory. It includes moving pictures and portrays a miniature of the project in front of the client in an extremely realistic way. With the help of 3D technology, a designer can present a panoramic showcase of the design with every minute detailing. While presenting a project, there is less confusion in a client’s mind. A designer can present the design precisely with more confidence. These are all attributes that create a great impression on the client, as well as improving the quality of a presentation.

4. Realistic demonstration:

Modern 3D rendering services allows a designer to demonstrate the complete project step by step. Right from its inception to the final stage, a designer can actually show how the project will proceed gradually. The construction process can be explained thoroughly through effective 3D rendering. For authorities, it is easy to develop an understanding of a project when a demonstration is realistic.  A designer can portray the development of a project from its foundation stone to a completely built model, removing uncertainty on the client’s behalf and encouraging further permission to be granted from the authorities.

5. Effective marketing:

3D modeling services and 3d rendering are great tools for marketing a project. These technologies are realistic media platforms to attract the clients. Even if the project has not started, you can give a realistic idea to a client about how the project will look like once completed. With these technologies, it is possible to showcase the design from different angles with the accurate detailing. Such kind of presentation is much more impressive than the conventional 2D prototypes.



Similar to any technology, some people were skeptical about the actual use of 3D modeling and 3D rendering services. However, as these technologies are offering numerous benefits, designers and developers have acknowledged their importance and necessity.