Are the Images in the Magazines Real or Rendered?

These days, 3D rendering services are changing the face of business. According to Techonomy, 3D rendering is having a major impact on the very way that we shop. It is shocking, but the truth is that the next time you shop for a car, flip through a furniture catalog, or look for clothes online, you may actually be seeing 3D rendering images which are not truly photography at all. Instead, they are a collection of pixels assembled by a 3D rendering artist on a computer screen.

This topic has become popular with the Wall Street Journal as well. In August of 2012, they highlighted IKEA’s efforts to shift 25 percent of their catalog illustrations from traditional photography to computer-generated images. The savings that IKEA could make would allow the furniture company to print 208 million copies of its 324-page catalog this year. Believe it or not, a lot of time is spent creating this catalog; in one of the largest studios of Europe, 285 employees total work year-round to create, photograph, and edit the room sets that make up the book. The costs associated make up two-thirds of IKEA’s marketing budget.

The world of marketing is something else entirely. One brand new and interesting fact is that marketing can be changed through the use of 3D rendering services. Computer-generated images are a game-changing phenomenon and are supposed to surpass $1.5 billion in sales globally by 2015. IKEA is just one out of many companies that realizes the benefits of computer-generated imagery.

Although the images in a furniture magazine can be easily altered, who would have believed that the auto industry would have considered the same thing? Detroit-based companies such as Midcoast Studio have implemented CGI to major automakers. In 2005, Jay Dunstan—the current director of digital services—helped the photography studio expand into a 3D image service after seeing a growing demand for 3D images in mainstream advertising.

The advertising and marketing world has changed triumphantly through the help of 3D rendering services. What industry could be next?

3D Rendering: Changing the Face of Many Industries

Could you imagine going one day without your cell phone? Many of us feel lost without our mobile devices; in fact, the need for social media and technological communications has grown significantly in our culture. It’s truly amazing how far technology has advanced and how much it impacts our daily lives.

With the growth of our technology there are other exciting developments, such as 3D rendering. 3D rendering relies on the use of programs such as 3D Studio Max, Maya, to create a lifelike preview and show concepts that were previously only able to be viewed as a one-dimensional drawing or blue print, to become more lifelike and help explain and illustrate concepts from new buildings to animated characters to the movements of the human body.

3D rendering is an incredible tool. In architectural renderings, is extremely beneficial for industries as new buildings are designed. In essence, 3D rendering can turn architectural business ideas, dreams, and visions into a true reality. It can show movement, such as trains or cars passing an office park, and can provide a more realistic feel to the size and scale of buildings, interiors, etc. It presents an accurate and realistic picture of all design elements that blueprints could not translate to the average customer. Although we all use technology on a daily basis, it is still exciting every time we can witness architectural constructions before they even appear.

3D architectural rendering has a major role in real estate sales as well. With this innovative process, potential buyers can see more precisely the space, color scheme and layout of a potential home, even one that is not yet built. This is a major advantage for those selling real estate, as potential buyers get a much more accurate representation of homes they are interested in, and can help sway a purchase that may otherwise not have occurred.

With 3D architectural renderings, virtual tours can be created as well. Virtual tours give a client the chance to experience the predicted interior of a building before it is constructed, as if they were walking through it in person. Additionally, panoramic renderings can be produced in order to receive a full view.

Animation is another feature which 3D rendering can produce fantastic results. Many industries can benefit from the use of 3D animation for a variety of different purposes. Those quirky cartoon characters you see on your television for business commercials are created thanks to the art of 3D rendering. However, 3D animation is not just for cartoons – it is now possible, with animation, to produce life-like movements of the human body for medical uses, such as instruction to students in medical programs or to show potential patients the potential outcomes of a surgery or course of treatment.

There are practically endless applications in which 3D rendering can be used. All it takes is a vision and for a 3D rendering company to take that idea and turn it into a reality.


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