These days, 3D rendering services are changing the face of business. According to Techonomy, 3D rendering is having a major impact on the very way that we shop. It is shocking, but the truth is that the next time you shop for a car, flip through a furniture catalog, or look for clothes online, you may actually be seeing 3D rendering images which are not truly photography at all. Instead, they are a collection of pixels assembled by a 3D rendering artist on a computer screen.

This topic has become popular with the Wall Street Journal as well. In August of 2012, they highlighted IKEA’s efforts to shift 25 percent of their catalog illustrations from traditional photography to computer-generated images. The savings that IKEA could make would allow the furniture company to print 208 million copies of its 324-page catalog this year. Believe it or not, a lot of time is spent creating this catalog; in one of the largest studios of Europe, 285 employees total work year-round to create, photograph, and edit the room sets that make up the book. The costs associated make up two-thirds of IKEA’s marketing budget.

The world of marketing is something else entirely. One brand new and interesting fact is that marketing can be changed through the use of 3D rendering services. Computer-generated images are a game-changing phenomenon and are supposed to surpass $1.5 billion in sales globally by 2015. IKEA is just one out of many companies that realizes the benefits of computer-generated imagery.

Although the images in a furniture magazine can be easily altered, who would have believed that the auto industry would have considered the same thing? Detroit-based companies such as Midcoast Studio have implemented CGI to major automakers. In 2005, Jay Dunstan—the current director of digital services—helped the photography studio expand into a 3D image service after seeing a growing demand for 3D images in mainstream advertising.

The advertising and marketing world has changed triumphantly through the help of 3D rendering services. What industry could be next?